Junior PPC specialist (Media Buyer)

Location: Kyiv / Ukraine / World
Format of work: Office / Remote / Hybride
Vertical: Gambling / PPC
Employment: Full-time

We are a big, ambitious iGaming media buying team. We are growing fast, scaling up, and we need need new team members. We are looking for a technical specialist with good knowledge of Google Ads to launch advertising campaigns for projects that working on a partnership model.

Objectives:
  • setting up and optimizing Google Ads with the help of all possible tools;
  • evaluation and adjustment of strategies to increase the effectiveness of advertising campaigns;
  • search and launch of new effective campaigns based on analytical work;
  • experiments to increase CTR, reduce the cost per click, improving the quality of keywords;
  • finding ways to scale advertising campaigns;
  • discussing and planning strategies with the team;
  • setting and receiving tasks for the development and correction of landing pages;
  • preparing reports on the results of the effectiveness of of advertising campaigns.
From you:
  • basic knowledge of Google Ads tools;
  • good knowledge and understanding of Google Help;
  • ability to work with Google Sheets;
  • ability to multitask and meet deadlines;
  • an unbridled desire to learn and develop.
It will be your advantage:
  • familiarity with analytical services - Similarweb/Ahrefs, etc;
  • familiarity with affiliate marketing and basic terminology (CPA; CPM; CTR; CR; CPC; LTV, etc.).
  • knowledge of trackers, TDS, spy services will be an advantage;
We offer:
  • attractive and competitive salary;
  • continuous training, experienced mentors and opportunities for experiments and upgrades;
  • 8-hour working day, individual schedule is possible work schedule is possible;
  • office or remote work - at your choice.

Test task

1. Why did you choose this position? What motivated you to work in digital marketing? (3 - 5 sentences)

2. The advertiser of rozetka.com.ua asked to customize an advertising campaign for his brand. The format of work on the CPA model (payment only for new customers). Prepare:

  • adaptive search ads;
  • up to 5-10 keywords;
  • up to 5-10 negative words (if necessary);
  • give a traffic forecast (per day);
  • provide data on bids for keywords or other bidding strategies;
  • give a forecast for the daily budget./li>

3. Suggest options for optimizing the advertising campaign and describe what factors could have influenced the situation.

Situation 1:

The conversion rate for the period 01-07 is 2%. The conversion rate for the period 08-14 is 1%. There were no changes in the following indicators: bids, budgets, no keywords and minus words were added.

Situation 2:

CPC for the period 01-07 is equal to UAH 1. CPC for the period 08-14 is equal to UAH 2. There were no changes in the following indicators: bids, budgets, no keywords and minus words were added.

How and where to send answers?

  1. create a new Google Docs file;
  2. give the name of the file in the format: PPC (Media Buyer) First name Last name;
  3. additionally indicate your contact phone number and e-mail in the document;
  4. enable access to the file via the link;
  5. send a link to the completed test, along with your CV, using the form on the “Apply” button below.
Apply